The Week: Advertising news - Coke unveils additive ad

Coca-Cola is to launch a TV campaign highlighting the fact that its secret recipe contains no added preservatives or artificial flavours.

The ad, created by Santo and adapted for the UK by Mother, features an American voiceover reminding viewers that its 122-year-old recipe has no modern additives and ends with the line: "Never had. Never will." The soft-drinks giant will also add the line "no added preservatives or artificial flavours" to cans and bottles of Coke sold in the UK.