The Week: Advertising News - Corrie in five brand tie-in

Coronation Street will celebrate its 50th anniversary by partnering five British brands.

ITV Global Entertainment, which is negotiating the deals, has drawn up a list of partners, which includes soap, tea, coffee, chocolate and bread brands. It hopes to finalise the deals by January. The tie-ins will enable the brands to use Coronation Street's actors in their marketing activity, an anniversary logo, and give them the right to create licensed products and incentives.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).