The Week: Advertising News - Decline in adspend slows

Marketing spend fell for the eighth consecutive quarter, according to figures from the latest IPA Bellwether survey. However, the drop in spend was the smallest in recent months, as 47 per cent of companies reported improved prospects. Internet advertising was the only sector to enjoy an increase in spend.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).