Marketing spend fell for the eighth consecutive quarter, according to figures from the latest IPA Bellwether survey. However, the drop in spend was the smallest in recent months, as 47 per cent of companies reported improved prospects. Internet advertising was the only sector to enjoy an increase in spend.
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Digital Business Development Consultant - Design & Brand Comms Agency £50,000 + attractive bens package. Ann Sharman Recruitment, London (Central), London (Greater)
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TBWA\London has brought on Sara Tate as chief executive as the agency rounds off its new management line-up.
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).