The Week: Advertising News - Drink ads conform to rules

The industry has a 99 per cent compliance rate with CAP and BCAP codes for alcohol advertising, according to a report by the Advertising Standards Authority.

The regulator reviewed 456 ads and found that only five (1 per cent) breached advertising codes of practice. It is the third time the ASA has carried out this survey and the compliance rate has grown every time. In 2006, it was 95 per cent, while in 2007, it was 97 per cent.


Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).