The Week: Advertising news - Dylan is HMV's 'inspiration'

HMV has signed up Bob Dylan as the 100th artist to appear in its long-running "my inspiration" campaign.

The ads, in which Dylan cites lines from the Robert Burns poem A Red, Red Rose, break on 29 September in national and consumer music titles. Previous artists to have featured in the campaign include Sir Paul McCartney, Sir Elton John and Noel Gallagher.

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content