The Week: Advertising news - 'Eyebrows' triumphs online

Cadbury's latest Glass and Half Full Productions spot, "eyebrows", has clocked up more than four million online views, according to the confectionary company.

The ad, created by Fallon, launched on 23 January and has since gained a following online, with 1.9 million views of the official version on YouTube, where there are also a number of consumer-created spoofs. A ringtone of the music from the ad, on sale through a partnership with Orange, has also proved popular, with 125,000 downloads in the first 11 days of sale.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).