The Week: Advertising News - Fans' messages for Wispa

To celebrate the launch of Wispa Gold - a new caramel variant - Cadbury is offering its consumers the chance to put their own messages up on billboards around the country.

The confectionery company has sent an e-mail to fans directing them to a sneak preview of wispagoldmessages.com, a site on which they can log messages, from which the best will be chosen to appear on the posters. The site will launch officially on 7 September, when the bars go on sale.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).