The Week: Advertising News - Flintoff is new face of Puma

The sportswear brand Puma has signed a four-year deal with the England cricketer Andrew Flintoff.

As part of the tie-up, Flintoff will use Puma footwear and Puma cricket equipment, as well as front a series of campaigns in order to promote the brand's 2009 collection of cricket gear. The announcement of the deal comes a month after Puma appointed Droga5 to its global advertising and marketing account.