The Week: Advertising News - Fresh campaign for Fanta

Coca-Cola is backing its flagging Fanta brand with its first global ad campaign for the drink in five years.

The campaign will run with the line "grab a taste of Friday" and will be rolled out via a series of Fanta experiences. The first, which launched this week, is a clock that counts down to Friday and appeared on an ad screen in London's Piccadilly Circus.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).