The Week: Advertising news - Fresh image for Peperami

Unilever is to reposition its Peperami brand later this year in a bid to portray it as a healthy snack choice.

The move will coincide with the launch of two additional lines of the product, with a barbecue variant of the original Peperami set to launch in April, and a beef jerky product to be released in September. A new strapline for the brand is also set to be rolled out, marking the end of the current "Peperami: it's a bit of an animal" tagline, which was first introduced in 1993.

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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