The Week: Advertising news - Fresh image for Peperami

Unilever is to reposition its Peperami brand later this year in a bid to portray it as a healthy snack choice.

The move will coincide with the launch of two additional lines of the product, with a barbecue variant of the original Peperami set to launch in April, and a beef jerky product to be released in September. A new strapline for the brand is also set to be rolled out, marking the end of the current "Peperami: it's a bit of an animal" tagline, which was first introduced in 1993.

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The top 10 brands favoured by Remainers and Brexiters
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1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

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