The Week: Advertising news - FSA ruling 'baffles' Kellogg

Kellogg has branded as "baffling" a decision by the Food Standards Agency to retain a controversial element of its nutrient profiling model governing which products can be advertised around children's programmes.

The FSA has rejected appeals from the food industry and a recommendation from a scientific panel and will recommend to ministers that the model should remain unchanged. The panel had suggested that a "protein cap" in the formula should be removed to allow more food to be advertised during children's programming.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).