The US Federal Trade Commission has decided that advertisers and the celebrities who endorse their brands will be liable for untruthful statements made in ads. The new rules, which come into effect at the beginning of December, also state that any celebrity or blogger who endorses a brand must now explicitly reveal any compensation being received.
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Digital Business Development Consultant - Design & Brand Comms Agency £50,000 + attractive bens package. Ann Sharman Recruitment, London (Central), London (Greater)
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What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).