The Week: Advertising news - Govt and industry team up

The Government is to join forces with advertisers, agencies and media owners to raise awareness of obesity, alcohol abuse and exercise in the run-up to the 2012 London Olympics.

The push is expected to run for three to five years and is likely to include editorial coverage from media owners as well as free ad space. The Advertising Association is leading the project, details of which will be unveiled later in the summer.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).