Barclaycard is to drop its ongoing advertising campaign featuring the Green Wing stars Stephen Mangan and Julian Rhind-Tutt in favour of a more serious international strategy. The new ads, which will launch later this year, will promise to "cut the clutter" from consumers' lives and are understood to carry the strapline: "Glide with us."
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The response to Transport for London's decision not to renew Uber's licence is a vignette for our times.
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).