The Week: Advertising news - Grolsch readies beer ads

Grolsch, the Molson Coors-owned beer brand, is gearing up to launch a £13 million ad campaign. Running across print, outdoor and online channels, the ads are aimed at 25- to 34-year-old men, and will break on 5 October with the strapline: "Taste. Amplified."


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).