The Week: Advertising News - Guinness toasts Six Nations

The Diageo brand Guinness has signed a commercial deal to become the official beer partner of the RBS Six Nations rugby tournament.

The brand's campaign is headed by the England rugby star Lewis Moody, Welsh player Lee Byrne and Scottish international Sean Lamont. The three players will produce exclusive video diaries and appear on point-of-sale branding in bars and shops during the tournament.

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).