The Week: Advertising news - IPA to screen world ad show

The IPA will screen Night of the AdEaters, an international show celebrating the best TV and cinema advertising from around the world, in London next month.

Labelled as an "advertainment phenomenon", the event originated in France in 1981. It now has shows in more than 150 cities across 52 countries. To promote the event, which takes place at London's Bloomsbury Theatre, Euro RSCG London has created an advertising campaign, which plays on the concept of "ad eating". The ads, which break this week, depict the Duracell bunny on dental floss, a drumming gorilla on a toothpick, coloured balls in a toothbrush and Flat Eric on a dental probe.

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content