The Week: Advertising News - ISBA plans green guidance

ISBA is to launch a set of guidelines on environmental claims made in advertising.

The move, which comes in response to an increasing number of complaints to the Advertising Standards Authority on green claims in ads, will cover all media. ISBA is in consultation with members over the content of the rules, and hopes to publish the guidelines by the end of the year.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).