The Week: Advertising News - Johnson to woo US visitors

Boris Johnson, the Mayor of London, is to visit New York to promote a new VisitLondon ad campaign that positions London as a cutting-edge destination to US tourists and likens it to Manhattan.

Johnson will make a series of appearances in New York, including ringing the bell to open the Nasdaq and appearing on chat shows to promote the new campaign based on the concept: "If you like Manhattan, you'll love London."


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).