The Week: Advertising news - JWT pens Mad Men deal

JWT has signed a deal to include a ten-second JWT-branded advertisement on the Mad Men season one DVD set. JWT's spot appears on the first disc of the set, and recreates the words "Mad Men" with animated letters taken from the logos of global JWT clients.

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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