The Week: Advertising news - JWT pens Mad Men deal

JWT has signed a deal to include a ten-second JWT-branded advertisement on the Mad Men season one DVD set. JWT's spot appears on the first disc of the set, and recreates the words "Mad Men" with animated letters taken from the logos of global JWT clients.

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YouTube to stop 30-second unskippable ads
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1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

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