The Week: Advertising news - Kellogg signs Kelly Holmes

Kellogg has signed up the Olympic champion Dame Kelly Holmes as the face of its £2 million Wake Up To Breakfast campaign.

Holmes will appear in TV and print advertising and on cereal packets across the manufacturer's brands. The first phase of the campaign launched last year, featuring the former footballer Ian Wright, "Supernanny" Jo Frost and the TV presenter Philippa Forrester.