The Week: Advertising news - Kingsmill in £11m ad push

Kingsmill, the Allied Bakeries-owned bread brand, is launching an £11 million integrated advertising campaign that encourages people to share their sandwich-eating secrets. The campaign is based on three TV spots, created by M&C Saatchi, that drive viewers to the Love Kingsmill website where they can upload their confessions.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).