The Week: Advertising News - Lego resurrects 'kipper' ad

Lego is bringing back its classic "kipper" ad from 1981 to celebrate its 50th birthday.

The animated ad, created by TBWA, will be aired in UK cinemas in November. Featuring Tommy Cooper's voice, it shows how many different objects can be made with Lego bricks - including a submarine-eating kipper - by showing two animals changing to ever bigger and fiercer creatures.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).