The Week: Advertising News - Leith unveils Coors rap ad

Leith has released a new ad for Coors Light, featuring two white geeks performing a rap with West Indian accents.

The "hear me now" ad will break on Friday (30 May) and air for eight weeks, supported by a £3 million integrated marketing campaign. The brand has also developed a partnership with MySpace, providing a platform to talk to the stars of the ad, as well as out-takes from the commercial. To watch the ad, go to www.brandrepublic.com/campaign.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).