The Week: Advertising news - L'Oreal wins Bellure case

L'Oreal has won a legal case against its rival Bellure, which sells cheap imitations of the French cosmetics giant's perfumes, in the European Court of Justice.

Despite using different names, the Belgian perfume manufacturer used comparison price lists to show consumers which scents replicated the L'Oreal perfumes and had a sign similar to the L'Oreal trademark.

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).