The Week: Advertising News - Lowe unveils John Lewis ad

Lowe London has launched a Christmas campaign for John Lewis, which promotes a measured approach to buying presents in the current turbulent financial climate.

The £5.6 million campaign, which launched on Monday, features a range of characters with their ideal gifts. The ad also marks the first time a UK advertiser has used a Beatles track, From Me to You, in a TV campaign.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).