The Week: Advertising news - M&S apology ad lifts sales

Marks & Spencer's recent ad featuring a close-up of a woman's chest in a green bra was followed by a 25 per cent increase in bra sales.

The ad, which ran across outdoor and print sites, carried the text "we boobed" in a bid to apologise for its revoked decision to add a £2 surcharge to the price of larger bras. The store then ran a price promotion on bras.


Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).