The Week: Advertising News - Majority find ads 'helpful'

Consumers welcome advertising as a helpful way to find out about new products, according to a new report by the Advertising Association.

The report, which cites research conducted by the pollster Yougov, found that 64 per cent of respondents agreed that advertising is a good way to find out about new products. It also found that 59 per cent believed that advertising is often entertaining.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).