The Week: Advertising News - Marketing cuts on the slide

A study by Nielsen has shown that marketers are still cutting advertising budgets, but at a slower rate.

Total advertising expenditure was down 10 per cent year on year in September 2009 compared with 16 per cent in May 2009.

The study also found that many leading brands are showing year-on-year quarterly growth for the first time in 12 months.

Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).