The Week: Advertising News - McD's leads placement field

Separately, the bookmaker Paddy Power is offering punters the chance to bet on the first brands to pay to appear in a soap opera.

McDonald's is the 2/1 favourite to appear in Coronation Street, Emmerdale or Hollyoaks, followed, also in the fast-food category, by Burger King (3/1) and Subway (5/1). At 3/1, Carling and Guinness head the list of alcohol brands, and in the soft-drinks category, Coca-Cola, a heavy spender on US product placement, leads its rivals with odds of 7/4, followed by Pepsi at 3/1 and Fanta at 8/1.

Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).