The Week: Advertising news - Mother creates Frank ad

Mother has launched its latest Frank campaign for the Department of Health, aimed at deterring people from using cannabis.

The ad goes inside the mind of a cannabis user, Simon, who is holding a party where clones of himself arrive, exhibiting different side effects of taking the drug. A website,, created by Profero, supports the TV campaign.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).