The Week: Advertising news - Nike launches mobile push

Nike has launched a mobile campaign called Nike PhotoiD, created by AKQA, which offers users the chance to create their own trainers based on colourful pictures they take with their phones. The technology accepts photos sent in by consumers and uses them to customise Nike's 1985 Dunk high-top basketball boots, which can then be purchased by the photographers.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).