The Week: Advertising news - Nike launches mobile push

Nike has launched a mobile campaign called Nike PhotoiD, created by AKQA, which offers users the chance to create their own trainers based on colourful pictures they take with their phones. The technology accepts photos sent in by consumers and uses them to customise Nike's 1985 Dunk high-top basketball boots, which can then be purchased by the photographers.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).