The Week: Advertising news - O2 unveils new strapline

O2 has ditched its long-running "It's your O2. See what you can do" strapline in favour of: "We're better, connected."

The new line and positioning form the basis of a new 60-second TV ad, created by VCCP, that breaks today (Thursday 10 April) and shows scenes of people and animals in different situations that link seamlessly into each other.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).