The Week: Advertising news - Oasis ads to hit screens

Coca-Cola is launching a new TV and cinema campaign for its Oasis brand, which follows the story of a fictional character called "Cactus Kid" and his relationship with "Cactus Girl".

The episodic campaign, created by Mother, features a cinema trailer plus three initial TV spots, entitled "pregnant", "diner" and "motel", and will allow viewers to choose the ending of the final ad, "hospital", by voting online. To view the cinema trailer and the first ad in the series, go to brandrepublic.com/campaign.