The Week: Advertising News - Olympics to boost adspend

The 2008 Beijing Olympic Games is predicted to increase global advertising spend by $3 billion, according to a report by Zenith-Optimedia. China alone will be responsible for $1 billion of that total, with $2 billion spent in the rest of the world. Combined with a $3 billion increase in ad investment around the 2008 UEFA European Football Championship and the US presidential election, Zenith-Optimedia has predicted global adspend will grow by 6.4 per cent.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).