The Week: Advertising News - Outdoor in promotional push

Major outdoor media owners including Clear Channel, Primesight and JCDecaux have given up a substantial part of their inventory this week to a campaign designed to promote the power of outdoor advertising and, in particular, its ability to drive consumers online.

The two-week campaign, on more than 11,500 sites, uses provocative ads in an attempt to catch the eye. Under the strapline Britain Thinks, the ads carry statements including "career women make bad mothers" and "1966 - it won't happen this year" - a reference to the World Cup. The ads were created by Beta.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).