The Week: Advertising News - Persil in Mr Men ad tie-up

Persil is launching a Mr Men-themed advertising campaign, created by Bartle Bogle Hegarty, and has signed a deal with Chorion, which owns the merchandising rights, to give away Mr Men toys in packs of Persil Bio, Non-Bio and Colour Care. The campaign will run across TV, cinema, outdoor and press, with media planning and buying through MindShare.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).