The Week: Advertising news - Pot Noodle gets mobile site

Unilever is launching its first dedicated mobile site for Pot Noodle this week.

The site,, was created by AKQA and will feature existing online content, such as the "tipping pot" film, new branded content and TV ads., which is targeted at 16- to 24-year-olds, will also give users the chance to share content, enter competitions and download ringtones.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).