The Week: Advertising news - Public imitate T-Mobile ad

Hordes of dancers mimicking the T-Mobile "dance" ad forced police to close Liverpool Street station for around 90 minutes on 6 February.

More than 13,000 people congregated on the station concourse at 7pm to replicate the Saatchi & Saatchi spot, in an event organised through the social networking site Facebook. The flash-mob prompted police to close the station for fear of overcrowding, and some arrests were made for public order offences.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).