The Week: Advertising news - Publicis sets up division

Publicis Worldwide has set up a branded content division to capitalise on what it says is the growing relationship between advertising, content and distribution.

The first unit of the new division, to be called Publicis Entertainment, will be based in London with more offices set to open in other key markets. Headed by Marcus Vinton, a former creative director of Ogilvy London who later moved into branded TV and movie production. The division will create branded entertainment solutions for TV content, gaming and motion pictures.

Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).