The Week: Advertising news - Radiohead lends ad music

For the first time in the band's history, Radiohead has allowed one of its tracks to be used in an ad.

The song, Videotape, appears in an ad for the homeless charity Shelter, created by Leo Burnett. The execution shows an inner-city landscape, as seen from a moving train. However, many of the buildings are constructed from cards and begin to collapse as the journey progresses.


Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).