The Week: Advertising news - Red Bull pushes Cola brand

Red Bull is to launch a £2 million campaign to promote its new Simply Cola brand, which will feature ice sculptures in the shape of the bulls used in the Red Bull logo. The strapline will be: "A cola from Red Bull, strong and natural." The campaign, created by Kastner & Partners, includes outdoor, sampling and experiential, and will launch on 16 June.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).