The Week: Advertising News - RSA invites birthday pitch

The insurance company RSA has invited WPP, Chime and Publicis to pitch for its 300th anniversary campaign.

The Publicis-owned Fallon handles MoreTh>n and Chime's direct agency SFW works on RSA in the UK, while the WPP-owned Ogilvy handles its central European account. The winning group will develop a campaign that references historical figures such as Charles Darwin and Captain Cook, who held policies with the company.


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