The Week: Advertising News - Sainsbury's in Tesco swipe

Sainsbury's has launched a press campaign claiming it matches the prices of Tesco. Taking a swipe at the supermarket price wars that have taken place in the downturn, the ad juxtaposes a selection of products to show they are priced the same at both supermarkets. The brands include Heinz Beanz, Kellogg's Special K and Flash with Bleach. It has the strapline: "They look the same and they cost the same."


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).