The Week: Advertising news - SCA rebrands Bounty towel

Bounty, the SCA-owned kitchen towel, is set to be rebranded as Plenty.

The change will be promoted with a TV campaign through Publicis. The ads, which will launch on 2 March, will feature Brenda and Audrey, the transvestite housewives who fronted Bounty's previous campaigns. The TV spot will be supported by outdoor, press and direct marketing activity.


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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).