The Week: Advertising news - Soccerade signs Ronaldo

Soccerade, the sports energy drink, has signed Cristiano Ronaldo, the Manchester United and Portugal football player, as its global brand ambassador.

He will feature in campaigns to launch the brand in European markets, including the UK. The brand is owned by the Icelandic company Leppin, which is seeking a distributor for a planned UK launch later this year.

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The Thinkboxes shortlist: July/August 2017


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).