The Week: Advertising News - Sony Ericsson in rebrand

Sony Ericsson is preparing to launch what it claims will be its biggest-ever marketing campaign as it continues to redevelop its brand strategy.

As part of the repositioning, Sony will introduce a new brand message, "make.believe", which will feature across its Sony Ericsson, Sony Computer Entertainment, Sony BMG, Sony Pictures and Sony PlayStation 3 businesses. The first global campaign under the new positioning will be created by Saatchi & Saatchi, and will be supported by digital and design work from Iris.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).