The Week: Advertising news - Supermarket adspend up

Supermarkets have increased their ad spending as the credit crunch hit other marketing budgets, according to new research.

The report, carried out by Nielsen Media Research for The Daily Telegraph, found that the major supermarkets all increased spending during the six months to October. Asda increased spending by 52 per cent, Tesco by 18.8 per cent, Sainsbury's by 21.3 per cent and Morrison's by 15.2 per cent.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).