The Week: Advertising News - Tories reveal election spend

The Conservatives will spend three times as much on marketing as the Labour Party in the run-up to the General Election, according to a report in The Times.

Labour has a campaign budget of £8 million, but the Tories are expected to raise about £25 million for their pre-election push. The news comes as the Tories launch a £500,000 national poster campaign claiming that the NHS is safe from cuts under a Conservative administration. The creative features a prominent picture of the party leader, David Cameron, which was chosen by his wife, Samantha.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).