The Week: Advertising News - Tuborg in NME Awards tie-up

The Carlsberg-owned Tuborg has signed a deal to become the official beer of the Shockwaves NME Awards, replacing Wells & Young's Red Stripe.

The one-year deal also makes Tuborg the official beer of the accompanying live activity including the nationwide Shockwaves NME Awards Tour and Shockwaves NME Awards Shows in the build-up to the main event on 24 February.